In an exciting development for artists and fans alike, SoundCloud has unveiled a strategic partnership with Ticketmaster and Universe, both under the umbrella of Live Nation. This collaboration aims to revolutionize how musicians promote their events by seamlessly integrating ticket sales directly into their SoundCloud profiles. With a focus on personalization and ease of use, artists subscribing to SoundCloud’s Pro plan will now have the unique ability to manage and showcase their events without leaving the platform. As the music streaming landscape evolves, this initiative not only enhances promotional opportunities for artists but also enriches the concert discovery experience for fans.
| Feature | Details |
|---|---|
| Partnership Announcement | SoundCloud partners with Ticketmaster and Universe for event listing. |
| Artist Promotion | Artists can list events on their SoundCloud profiles in a personalized way. |
| Pro Plan Benefit | Pro plan subscribers can use Universe for self-serve ticketing on SoundCloud. |
| Event Management | Artists can add or modify events easily on their profile. |
| Data Integration | SoundCloud retrieves event data from Ticketmaster and Dice. |
| Event Showcase | Artists choose which events to display on their profile. |
| Ticketing Links | Artists can manually add links to other ticket platforms. |
| Event Discovery | SoundCloud will use a widget for concert discovery on its homepage. |
| User Filters | Users can filter events by city, time, and genre. |
| Revenue Model | SoundCloud takes a percentage from affiliate ticket sales through Ticketmaster. |
| Previous Integration | SoundCloud previously integrated with Resident Advisor for event listings. |
| Growth Area | Event display and ticket sales are growth areas for streaming platforms. |
| Spotify’s Approach | Spotify is testing direct ticket sales and considering a new subscription model. |
SoundCloud’s Exciting New Partnership
SoundCloud, a popular music streaming platform, has teamed up with Ticketmaster and Universe, both part of Live Nation. This partnership is exciting because it allows artists to promote their events directly on their SoundCloud profiles. Imagine being able to listen to your favorite songs and then discover concerts happening nearby, all in one place! This new feature is designed to help artists reach more fans and sell more tickets!
The collaboration means that artists using SoundCloud can easily list their shows without leaving the platform. They can add details about their events and even change them whenever needed. This is a big deal for musicians who want to connect with their audience and share their upcoming performances. With this partnership, SoundCloud is opening doors to more opportunities for artists to shine!
Empowering Artists with Self-Serve Ticketing
With the new features from the partnership, artists subscribed to SoundCloud’s Pro plan can use Universe to manage their event ticketing. This means they can create and update events right on their profiles. For fans, this is super convenient because they can find out about concerts without needing to visit different websites. Artists can also showcase their most important events to attract more fans.
SoundCloud’s self-serve ticketing platform simplifies the process for artists. They can pull event details from Ticketmaster and other platforms, which saves them time and effort. This flexibility allows musicians to focus more on their music while still promoting their shows effectively. It’s a win-win for both artists and fans who want an easy way to get tickets!
Enhancing Concert Discovery for Fans
SoundCloud is making it easier for music lovers to discover live events through its homepage. The platform will feature a concert discovery widget powered by Ticketmaster, where users can filter events by city, time, and music genre. This means that whether you love pop, rock, or hip-hop, you can easily find concerts that match your taste!
This new widget not only helps fans find events but also supports artists by promoting their shows. By integrating this feature, SoundCloud is becoming a one-stop shop for music and live events. Fans will no longer have to search through multiple websites; they can enjoy their favorite tracks and discover nearby concerts all in one place!
The Future of Event Promotion in Music Streaming
Event promotion is becoming a key focus for music streaming platforms like SoundCloud. As more artists look for ways to connect with fans, features like ticket sales and event listings are crucial. This trend shows that music streaming services are evolving from just providing music to offering a complete entertainment experience, including live events.
In 2022, Spotify started testing direct ticket sales in its app, showing that other platforms are also recognizing the importance of live events. This shift indicates that fans want to engage with their favorite artists not just by listening but also by attending concerts. As this trend grows, we can expect even more exciting features from music streaming services!
Understanding Ticket Sales Revenue for SoundCloud
As part of the new partnership, SoundCloud will earn a percentage from ticket sales made through Ticketmaster links on its platform. This means that when fans buy tickets through SoundCloud, the platform makes money while helping artists promote their shows. It’s a smart way for SoundCloud to support artists while also growing its own revenue.
By taking a cut from ticket sales, SoundCloud ensures that both artists and the platform benefit from live events. This revenue model encourages more artists to use the platform, knowing they can reach a larger audience and potentially sell more tickets. It creates a mutually beneficial relationship that can help artists thrive in the music industry!
The Importance of Customization for Artists
Previously, SoundCloud partnered with Resident Advisor, but it didn’t provide enough customization for artists to showcase their events. This new integration with Ticketmaster and Universe changes that by allowing artists to personalize their event listings. Customization is important because it helps artists present their events the way they want to, making it more appealing to their fans.
With this improved flexibility, artists can highlight their most important concerts and make changes as needed. This personalized approach not only enhances the artist’s brand but also creates a better experience for fans. As artists have more control over their event promotions, they can connect more deeply with their audiences, leading to increased ticket sales and fan engagement!
Frequently Asked Questions
What is the new partnership between SoundCloud and Ticketmaster?
SoundCloud has partnered with Ticketmaster and Universe to let artists promote their events directly on their profiles, enhancing promotional opportunities.
How can artists list events on SoundCloud?
Artists on SoundCloud’s Pro plan can use Universe’s platform to list and manage events directly on their profiles without leaving SoundCloud.
What features does SoundCloud offer for event promotion?
Artists can add, modify, and showcase events, and users can discover events through a concert widget on SoundCloud’s homepage.
What platforms will SoundCloud pull event data from?
SoundCloud will gather event data from Ticketmaster and other ticketing platforms like Dice, enabling artists to display their events.
Will SoundCloud charge for ticket sales?
Yes, SoundCloud takes a percentage from any ticket sales made through Ticketmaster links on its platform.
How does this partnership benefit artists?
The partnership allows artists to reach more fans by promoting their events easily and providing a streamlined way to sell tickets.
What other music streaming platforms are involved in ticket sales?
Spotify is also exploring ticket sales directly through its app as part of a growing trend among music streaming services.
Summary
SoundCloud has partnered with Ticketmaster and Universe to help artists promote their events directly on their profiles. This collaboration allows artists using SoundCloud’s Pro plan to easily list and manage events without leaving the platform. They can showcase events from Ticketmaster and other ticketing services, while SoundCloud will feature these events on its homepage for users to discover. This partnership aims to create more opportunities for artists to sell tickets and engage with fans, highlighting the growing trend of ticket sales in music streaming.
